Digital Marketing Manager

Google

Global

Remote

Job role insights



Qualification

Bachelors



Career level

Middle



Experience

1-5 Years

Requirements

Digital Marketing Knowledge: Basic understanding of digital marketing principles, strategies, and best practices across various channels, including social media, email marketing, SEO, content marketing, and paid advertising.
Social Media Management: Familiarity with social media platforms, their features, and best practices for managing social media accounts, creating content, and engaging with the audience.
Content Creation: Basic knowledge of content creation and copywriting for digital channels, including writing engaging social media posts, blog articles, email campaigns, and website content.
Analytics and Reporting: Ability to analyze marketing campaign performance metrics using tools like Google Analytics, social media analytics, or other analytics platforms to assess the effectiveness of campaigns and make data-driven recommendations.
SEO Basics: Understanding of search engine optimization (SEO) concepts, including keyword research, on-page optimization, and link building strategies.
Email Marketing: Familiarity with email marketing platforms, list management, and basic knowledge of creating and optimizing email campaigns for lead generation and customer engagement.
Paid Advertising: Basic understanding of paid advertising platforms such as Google Ads, Facebook Ads, or LinkedIn Ads, and the ability to set up and manage basic ad campaigns.
Digital Marketing Tools: Proficiency in using digital marketing tools and platforms, such as social media management tools, email marketing software, content management systems (CMS), or marketing automation tools.
Communication Skills: Strong written and verbal communication skills to effectively convey marketing messages and collaborate with cross-functional teams, clients, and external stakeholders.
Creative Thinking: Ability to generate creative ideas for marketing campaigns, content, and strategies to engage the target audience and drive results.
Analytical Skills: Basic analytical skills to interpret data, identify trends, and provide insights for optimizing marketing strategies and campaigns.
Project Management: Basic project management skills to handle multiple marketing initiatives, meet deadlines, and prioritize tasks effectively.
Teamwork: Ability to work collaboratively with team members, agencies, or vendors to execute marketing campaigns and achieve marketing goals.
Adaptability: Willingness to learn and adapt to new digital marketing trends, technologies, and tools in a fast-paced and evolving digital landscape.

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Google

Global

Google, founded in 1998 by Larry Page and Sergey Brin, is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, a search engine, cloud computing, software, and hardware. Google is at the heart of information technology, driving innovation with products like Android, Google Cloud, and its ubiquitous search engine that processes billions of queries daily. As a leader in AI and data analytics, Google's impact stretches across various sectors, fostering advancements in both consumer and business technologies. With a diverse and expansive workforce, Google employs over 150,000 individuals committed to building solutions for a digitally interconnected world.